LORENZO PREGLIASCO & GIOVANNI DIAMANTI

Writing for Politicians

 430,00

Pregliasco_Diamanti_foto semidef

Product Description


WHAT IS IT

Communication and politics are becoming more and more as one. We are living in “permanent campaign” times. We just never know when a political campaign really begins and ends.

Politicians are more often turning to communication experts to build and consolidate their popularity. That is why being able to write for politicians has become one of the most important and frequently requested skills.

Why was the slogan Yes We Can, which became Obama’s image, so effective, whereas the exact same one, Si può fare (Italian for Yes We Can), which advertised the campaign of the Italian politician Veltroni, was so ineffective? Which political speeches have made history? How can you condense important messages into a few words?

There are many different kinds of writing in the field of politics: from leaders’ long speeches to quick posts on social networks, from articles published by the press to claims and copy in newspapers. Each of these texts has specific rules and responds to different needs. Writing well is not enough. You also have to be able to understand the scenario, say things in a simple way and be coherent to the speaker’s message and profile.

On this path, you are going to learn how to write for political affairs, while studying their rules, analysing famous texts and sharpening the tools to create effective ones of your own. You are going to practice writing proper texts for special events that are effective, creative and suitable for those needs and contexts. Politics says it all. Create and keep popularity, that being a vote, a “like” on a social network, an article published by the press, a new idea to present or a “Yes” to a work offer you have been looking forward to. All this is a fundamental part in building a winning speech.

WHEN
Lessons will start in April and will go on for three months.

QUESTIONS
I’d like to enroll, how can I pay?
If you want to make a bank transfer, email us at classify@scuolaholden.it, and we will send you the details. If you want to pay online with PayPal, add the course to your cart and follow the instructions.

How does Classi-fy work?
You’ll have to follow a weekly timetable of appointments, which can be video lessons or notes to read. You’ll have deadlines to write and share your homework on Classi-fy website. You’ll read what your classmates write and you’ll be able to comment or receive feedback on what you write. You’ll be able to meet each other and talk about the lessons on the forum – ok, we already know you won’t only talk about that, but that’s part of the fun. Sometimes your teacher will post a video in which he publicly analyses the work of the class, but you’ll receive your personal evaluation also from your classmates, during the debate.

What about the course timetable?
You’ll know it pretty soon: lessons will start in October and will last three months.

What are the technical skill necessary to take part to the course? Do I have to install a special program on my computer?
You’ll mainly work online, therefore all you need is the internet connection. On classi-fy.it website you can share your documents, watch the video lessons, download teaching material and text your classmates.

What does it happen at the end of the course?
The class will come to Scuola Holden, in Turin, in order to attend the final lesson and collect your diploma. Eventually you’ll meet everyone and, if everything is right, you’ll have a beer together in Borgo Dora to celebrate.